Souvenirs serve as symbols of travel experiences of places, people and events helping to evoke vivid memories or experiences. Souvenirs have been regarded as highly significant material objects, memories attached to a souvenir makes the souvenir cherished by people. The subtle emotional connection linking objects and memories makes both association between people and objects, people and memories last longer.
Listed below are ways in which souvenirs enhances and preserve memories:
Long-term Memories: Well-designed and thoughtful souvenirs have the potential to create enduring memories and strengthen the connection between guest and their experiences.
Tactile Connections of Souvenirs: Souvenirs provide a tactile connection to the event. By engaging the sense of touch, souvenirs contribute to a deeper level of connection, emotion, and personalization for the guests.
Cultural Connection: Souvenirs act as cultural ambassadors, reflecting the culture and uniqueness of a specific place. They not only provide a tangible link to the local culture but also contribute to a deeper understanding, appreciation, and respect for the diverse cultural heritage of a destination.
Personal Identity : The act of choosing and acquiring souvenirs can be a form of self-discovery, guests may learn more about their own preferences, interest and values through the process of selecting items that resonate with them.
My earliest memory is seeing Michael Jackson in Melbourne with my sister when I was about ten. I still have this souvenir stick with a glove that would light up and make a peace sign in a bunch of different colors. I’m so happy my mom didn’t throw that out.
Emilie De Ravin
Storytelling: Each souvenir has its own story, when individuals shares the story behind a particular souvenir it explains where it was obtained, under what context and the significance of the event.
Cognitive experiences: By engaging multiple senses, souvenirs become powerful triggers for memory recall, creating a more immersive, emotional, and enduring connection with the experiences they represent.
In summary, souvenirs play a crucial role contributing to memory enhancement and preservation by triggering emotions and create a tangible link to past events or experiences.
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