Creating branded souvenirs for events and business is an invaluable opportunity to leave a lasting impression, reinforce brand identity and foster long-term engagement with attendees and customers.
Selecting the right souvenir for your organization can be a tedious process. Here are tips to help you through the selection process.
- Define Your Objectives: Before selecting souvenirs, define the purpose of those souvenirs.This is a very important step as it guides your decision making process. For instance, are you doing this for brand awareness, rewarding loyal customers, commemorating a special event or promoting a particular product or service in your company? This would play a role in the type of souvenir you make available for your customers.
- Understand your target Audience: Understanding the interest, demographics and preference of your audience helps you select souvenirs that appeal to them.
- Brand Reflection: Select souvenirs that are relevant and aligns with your brand identity, values and likely to be used by the recipients. Choose options like stationery (pens, notepads), t-shirts, hats, drinkware (water bottles, mugs), tech accessories, and eco-friendly products such as tote bags, wooden cufflinks, wooden mugs, wooden notepads. etc
- Customized Designs: Ensure that the designs of your branded souvenirs aligns with your brand logo, colors and identity. Customized souvenirs tend to have a higher perceived value and also makes the recipient feel special and have a special bond with the organization.
- Choose Quality over Quantity: Poor quality souvenirs can reflect negatively on your brand image and also diminish the perceived value of the gift. Which is why it is important you invest in high-quality materials and vendors.
- Choose sustainable materials: Consider offering eco-friendly souvenirs made from sustainable materials or reusable products as this shows your commitment to sustainability in the environment.
- Promote Your Branded Products: Create buzz around your product/ brand before, during and after the event to maximize its impact. You can use mediums like social media marketing, email marketing and even signage.
- Consider Trending Designs: While being updated with the latest design trends ensure that they resonate with your audience preferences.
- Determine Distribution Strategy: Plan how the branded souvenirs would be distributed, whether through online sales, events, or it will be used as part of a promotional campaign. Logistics should be considered.
- Consistency: Ensure to maintain your brand consistency to reinforce brand recognition and identity. Maintenance in the design and quality.
- Measure Success: Track the effectiveness of your branded souvenirs by monitoring sales revenue, brand impressions, social media engagement and customer feedback. Information collated should be used to evaluate the success of your branded souvenirs and also create room for improvement for future events.
At Eventigo, we have creative and sustainable souvenir options for your events, product marketing. Reach out to us today.
